What is it about Melissa Odabash swimwear collections? Some say it's the materials, others the designs, many just the way the swimsuits make them feel. But there's really only one reason - and that's Melissa herself. 

Prior to launching her first collection, Melissa was living and modeling in Italy for top Italian designers. As a former catwalk and swimwear model, she knows a thing or two about swimwear. After all, she wore more than her fair share of over-designed, "look-at-me" bikinis. "The stuff I had to wear was hideous," she says, "I was modeling suits that were sparkly and tacky and I just thought: I can do better than this." So she did - creating her first bikinis by hand and taking them around the boutiques of Milan. Her designs are inspired by Italian fashion - for styles that are about simplicity and high quality fabrics with a timeless elegance. 

Within two years her zebra-print bikini had become the best-selling item in the Victoria Secret's catalogue. Another became the most popular swimsuit in America after it appeared on the cover of US Glamour. Her unique collections have been featured on several Sports Illustrated Swimsuit Issues. Odabash suits are now best selling styles in top stores around the world - loved not just by celebrities, but by women of all shapes and ages. 

Instead of underwire or padding, she uses fine twisted elastic, discreetly sewn into linings. And for these she uses delicate lingerie material instead of the thicker, traditional linings that often prove uncomfortable.

The inspiration for Melissa’s latest collection was found within beautiful vintage fabrics and prints sourced in Italy – giving the collection a bold feel in color and texture.  Colors range in three distinct themes: white, sky and silver for a fresh look on the beach; yellow, khakis, browns, greens and gold metallics for a more earthy animal effect; and Andy Warhol inspired pop colors – reds, oranges, pinks and metallics – all fused with a beautiful graphic yet feminine cut.

Melissa Odabash’s trademark prints are encompassed in four animal inspired prints; A 3D zebra, cheetah flower, bird print and snakeskin print. Pin-up string bikinis and sophisticated one-piece bathing suits are detailed with ruffles, fabric ruching and gathering and are all adorned with bijoux accessories. The new branded gold and silver Melissa Odabash ‘O’ rings and cord ends give the collection a sleek finishing touch.

Celebrities including Kate Moss, Jennifer Lopez, Paris Hilton, Elle Macpherson, Victoria Beckham, Catherine Zeta Jones, Teri Hatcher, Beyonce, Uma Thurman, Sarah Jessica Parker, Heidi Klum, Halle Berry and Cindy Crawford all choose Odabash when holidaying themselves.