Maui Jim began as one guy selling sunglasses on the beaches of Maui, Hawaii, back in the early 1980s. As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun – without distorting the beautiful colors of the Islands – the company developed proprietary technology – PolarizedPlus, which was later patented and subsequently enhanced to create the company’s newest technology, PolarizedPlus2. Up until 1991, the sunglasses were exclusively sold in Maui, Hawaii (we actually got some pairs during a high intensity beach swimsuit photo shoot.) The company subsequently expanded and today the company is the fastest growing polarized sunglass maker in the world.

Now Maui Jim is branching out into some snazzy new designs to house those famous lenses. If you're a fan of artist Guy Harvey's distinctive craft, or just passionate about fishing or the underwater world, check out the new collectible sunglasses featuring the artwork of Guy Harvey on the inner and outer temples.

Something fishy going on here with this cool Guy Harvey branded Maui Jim beauty

Or, if you're more of a college spring-breaker, Maui Jim is also introducing some new college-branded glasses for 11 universities around the U.S.. The line lets you celebrate your loyalty by sporting your school’s colors. Glasses are available at participating college bookstores or optical stores around participating universities: University of Alabama, Florida State, Auburn, Clemson, University of Florida, University of Georgia, University of Michigan, Louisiana State, University of Miami, University of Tennessee and University of Texas at Austin. We have to admit we're a little partial to University of Miami (Bikini.com's new hometown) but we think they're all pretty cool.

We'll have to wear these University of Miami branded Maui Jim sunglasses when we cheer on The U of M Hurricanes this football season!