Sexy supermodel Jessica White recently hosted the launch of the Rica Swimwear collection along with fellow models Claudia Mason, Carola Remer, Jade Jackson and Milly Simmonds. A vibrant and sensuous new swimwear collection, Rica Swimwear offers a custom line of fashion forward pieces that are specially created with luxurious fabrics from Spain.

Rica Swimwear designer Ava Sanjurjo was born and raised in the Bronx, and her love affair with fashion began early on in life. Drawing from her families' influences, including her grandmother's colorful collection of accessories and her sister's new wave ensembles, Ava was further inspired by 90's fashion photography and the local music scene. For the past several years, Ava Sanjurjo honed her skills working for large-scale swimwear manufacturers before launching her very own collection, Rica Swimwear. Today, Ava's designs can be found on beaches all over the world and on select celebrity clientele, as well as gracing the pages of the 2012 Sports Illustrated Swimsuit Issue. With exquisite detailing and the high standards to which each Rica garment is held, each piece of this collection is a distinct expression of Ms. Sanjurjo's artistic and creative spirit.

Seafolly is one of Australia’s most recognized swimwear brands. Since 1975, Seafolly has been synonymous with sexy and practical beachwear in the latest trends, fabrics and colors that flatter all shapes and sizes. Bold statement prints, contrasting textures and injections of eclectic color encapsulate and reflect the Seafolly brand philosophy. The company has over 300 separates ranging from Brazilian cut bikinis, tops up to an E cup, and everything in between.

Dutch supermodel Marloes Horst was recently signed as Seafolly's first International Ambassador as the line experiences increasing global success. Marloes is recognized for her work in the renowned Pirelli calendar with Terry Richardson and joined Seafolly's Australian Ambassador Sarah Stephens.

Shot on location by fashion photographer David Gubert on the gorgeous Maldivian Islands of Dhuni Kolhu against aqua blue waters and snow white sand, the Seafolly 2012 collection features retro silhouettes with high-waisted bottoms, vibrant floral prints, sexy lace bustiers, and delicate frills.

Everyone -- including Bikini.com's Art Director -- is into Stand Up Paddling (SUP) these days. Surfing's new sister sport is now an emerging global sport -- and one swimwear company is taking it to a whole new level.

NEXT Swimwear – known for integrating swim, fitness, and fashion – has announced that it has teamed up with the Cystic Fibrosis Foundation (CFF) to declare June 10th NEXT National SUP Day. The 2012 NEXT Swimwear Collection features silhouettes and styles perfect for the active woman who enjoys SUP and outdoor water activities. For the past three years, NEXT has closely aligned with CFF and is excited to partner with the organization to promote this special day. The inaugural NEXT National SUP Day will be highlighted with events held in Newport Beach, CA, New York, Chicago, Minneapolis and Orlando. At each event, professional and avid stand up paddlers will hold free clinics for children afflicted with CF as well as for the general public.

For the 2012 swim season, NEXT Swimwear launched a national awareness effort for the Cystic Fibrosis Pipeline to a Cure Program. Throughout the season, a percentage of NEXT sales are donated to CFF. Also, NEXT hangtags and associated point-of-purchase materials promote how ocean activities like surfing and SUP provide a healing effect for CF patients. Cystic fibrosis is an inherited chronic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States (70,000 worldwide). About five years ago, researchers in Australia discovered that kids with CF who surf had healthier lungs than those who didn’t. The Cystic Fibrosis Foundation funded research for a hypertonic saline treatment that mimics a “surf session.” Today more than 70,000 people who suffer from CF around the world experience the healing effects of the ocean during treatments in their own homes.

The events will feature free Stand Up Paddle demonstrations and special appearances by professional SUP athletes. For more information about local events or to arrange a SUP Day event in your community, please visit www.NationalSUPday.com.

The simple statement overheard by a Lands' End's swimwear designer - "One suit does not fit all occasions" - may have sparked the next revolution in swimwear. Lands' End listened and created, SwimMates(TM), an innovative swimsuit concept that they feel will change the way women wear swimsuits. Labeled the "4-Piece Bikini," SwimMates are swim layers that transform the notion of traditional swimwear. The concept starts with a two-piece bikini as the foundation and then offers layering swim pieces including a cami, swim shorts or swim skirt. While some women may want to sport a bikini with family in the backyard, a pool party with neighbors may call for layering on a swim cami or skirt.

"SwimMates is truly a unique approach to swimwear that has been missing from the swim category. Not since the introduction of the tankini has there been a new swim concept like SwimMates that will change the way women wear swimsuits," said Erin McCormick, swimwear merchandise manager, Lands' End. "This new collection of swim separates offers the chance to create individual looks while also choosing the amount of coverage. Best of all, women can even swim in all of the SwimMates layering pieces."

McCormick believes SwimMates is for women who want to wear a bikini, but maybe not for all situations. The added layers allow for a new swim look and level of comfort without changing swimsuits throughout the day. The Lands' End SwimMates collection is currently available online at landsend.com and in Lands' End Shops at Sears nationwide and pieces range from $30 to $55.

LUXE by Lisa Vogel is a sleek, sexy and wearable swimwear line designed for today’s modern beach sophisticate. Created by Lisa Vogel, swimwear expert and fashionable mother of two, LUXE features an elegant color palette, luxurious, slinky fabrics, and figure-flattering silhouettes that beautifully accentuate the positives, while hiding imperfections. The high fashion-inspired collection of stunning bikinis, tankinis, maillots, and coordinating resort wear offers the perfect blend of form and fashion. The signature LUXE by Lisa Vogel bikini, tankini and maillot bodies are engineered with seamless construction and smooth lines to highlight, enhance and conceal. Produced with cutting-edge treatments and applications of hand crochet and floral appliques, the high-fashion swimwear is embellished with custom rust and heat-resistant jewelry and hardware, to create a more refined and fashion-forward swim look.

Influenced by Lisa’s love for interior design, this season's chic 70’s inspired LUXE by Lisa Vogel collection showcases free flowing shapes, hand braided detail, multi-colored prints and feather accents—creating the perfect juxtaposition of nature and modern luxury. The rich palette of amethyst purple, ocean blue and jet black instills sophistication, while on-trend splashes of white, sand, coral, seafoam and gold evoke instant glamour. For 2012, LUXE by Lisa Vogel features luxurious fabrics in a feathered skin print, textured tropical foliage and a watercolor static.

In addition to the new silhouettes, LUXE by Lisa Vogel debuts a number of convertible pieces that can be styled multiple ways. The molded soft cup convertible halter bra can be twisted, knotted, or worn drapey around the neck. The strap on the asymmetrical bandeau and convertible maillot can be adjusted and styled strapless for tanning and scarf wrap cover up can work as a pareo, a top, or even a scarf – a perfect wardrobe staple for every jetsetter.

The announcement of this multi-year deal with Skullcandy arrives on the heels of Upton's cover reveal and gives the brand all-access to the Sports Illustrated "it girl" in the form of exclusive content, advertising, social media and Skullcandy events. Content plans thus far include a short film and photo shoot both produced in Oklahoma City last week with Kevin Durant and James Harden from the Skullcandy NBA Crew.

"Skullcandy has collaborated with some of the world's greatest athletes and artists and today we're excited to add Supermodels to that roster," Clarke Miyasaki, Skullcandy's VP Global Business Development said. "We look forward to working with IMG Models and couldn't be more thrilled to have Kate on our team."

"I'm a long-time fan of Skullcandy and can't wait to unveil some of the fun things we have planned," Upton commented, shortly after wrapping the content shoot for the company. "I'm thrilled to be on the Skullcandy roster alongside many of the world's best athletes and artists."

Kate Upton is the first of the "Supermodel Crew" to be announced. The rest of the lineup will be revealed next month when Skullcandy unveils its evolved look and product range as part of their 2012 Supreme Sound story.

To view exclusive content featuring the first member of the Skullcandy "Supermodel Crew" Kate Upton, visit www.skullcandy.com/Kate

By the way, did you notice that Kate is wearing a Beach Bunny Swimwear top that she designed herself? Very cool.