Lands' End and SELF Magazine Launch Second Annual National Swimsuit Confidence Week
In an effort to help women boost swimsuit confidence and join in summer fun, Lands' End in conjunction with SELF Magazine is hosting the second-annual National Swimsuit Confidence Week just prior to Memorial Day weekend from May 21 – 25, 2012. The duo are partnering with the Curvy Girl Guide (www.curvygirlguide.com) and Beyond the Boobie Trap (www.beyondtheboobietrap.com) communities to bring the 2012 Swimwear Campaign to life for the second year. The weeklong movement was created last year to celebrate women of all shapes and sizes as to well as educate and inspire them to embrace their confidence and beauty and to have fun this summer.
"Last year, we were inspired and amazed by the women who embraced their swimsuit beauty and participated in National Swimsuit Confidence Week," said Erin McCormick, swimwear merchandise manager, Lands' End. "The campaign is an amazing example of how Lands' End helps millions of women discover their swimsuit confidence by finding beautiful swimwear styles designed to fit properly and flatter while providing personal levels of coverage."
To kick off the week, the 21 Curvy Girl writers along with more than 20 breast cancer survivors from Beyond the Boobie Trap will inspire women across the country by posing and posting photos at www.facebook.com/landsend in their 2012 Lands' End swimsuit. An editor from SELF Magazine will join the movement by posting confidence photos on Self.com to help inspire women everywhere.
As part of the National Swimsuit Confidence campaign, Lands' End and SELF Magazine are offering a chance to win a three-night trip for two to Hilton Head Island, SC. Between now and May 28, 2012, simply go to www.facebook.com/LandsEnd and enter the sweepstakes at the "Swim Confidence" tab. One grand prize winner, chosen at random, will win round-trip airfare for two, a three-night stay at the Westin Hilton Head Island Resort & Spa as well as a variety of "confidence-to-go experiences" ranging from biking on the beach, kayaking and paddle boarding to Heavenly Spa Treatments, dining al fresco at Carolina Cafe and dinner at Oceans.
