Oyster NYC Swimwear Collection scores a slam dunk
Oyster NYC is a cool emerging Brooklyn-based swimwear line that combines classic silhouettes with modern details. They like to use unexpected color combinations in their swimwear, and aim to flatter real body types. The Spring 2012 "Jump" Collection begins with jewel tones that people have in their wardrobes, but often overlook in swimwear. The inspiration for the collection came from old travel ads, dance-wear, and 80s urban culture and music (especially Cameo and ESG). Designer Francess Jaen tells Bikini.com, "I kept thinking about the female charaters in old Spike Lee films, (think "She's Gotta Have It") and the basketball court theme just fell in line. We shot at our local court in Brooklyn, using the painted lines as graphic props (which was influenced by the hard graphic lines used in a lot of mid-century modern ads). We wanted to challenge the the idea that swimwear needs to be shot in exotic locations with busty, bombshell models." (Ok, the Bikini.com team admits we might sometimes be guilty of that.)
"The Oyster customer is not interested in being overtly sexy, but sex appeal comes through in her confidence. Keeping the shoot clean and simple really made the colors of the swimsuits pop, and that is what we wanted to keep the focus on", adds Francess.
Check out Oyster's cool collection and equally cool photo shoot and tell us if it makes you want to double dribble.
