Bikini.com is always excited about Swim Week in Miami Beach, and this year's edition will be filled with many fresh add-ons that will make the town's most awaited event very special.

For this occasion, Muse Luxury Group, a Miami-based PR, marketing and events agency specialized in fashion and luxury, is partnering with one of the town's most influential and well connected promoters, Michael Martin to bring together the ‘who’s who’ in the fashion industry. From the 15th to the 18th of July, some of the best upcoming and world-renowned fashion designers will showcase their new collections at the 3-story, 3000 square foot Penthouse at the W South Beach, the hotel's most extravagant space. A privileged audience comprising of selected designers, celebrities, fashion journalists, and buyers from around the world will have access to Muse Luxury Group's Gifting and Beauty Suites at the most glamorous venue in town, the W Hotel in South Beach.

Elisea Nir Wolff, Events and Marketing Director for Muse, told Bikini.com, "Each floor will be dedicated to fashion, and there will be a Gifting suite where celebrities will receive complementary samples of the pieces of clothing they like, allowing designers to make connections with them; a Beauty Suite, which will be a very high-end area dedicated to treating our privileged guests with complementary beauty treatments, such as manicures, pedicures, massages, free make-over and hair sessions, and the rooftop area, which will be where all our exclusive events will take place". Tickets providing access to the beauty and gifting suites and to the events will be available on a limited basis to 300 VIP guests. Bikini.com will be at this unbelievable penthouse at the W South Beach to cover all the action!