The announcement of this multi-year deal with Skullcandy arrives on the heels of Upton's cover reveal and gives the brand all-access to the Sports Illustrated "it girl" in the form of exclusive content, advertising, social media and Skullcandy events. Content plans thus far include a short film and photo shoot both produced in Oklahoma City last week with Kevin Durant and James Harden from the Skullcandy NBA Crew.

"Skullcandy has collaborated with some of the world's greatest athletes and artists and today we're excited to add Supermodels to that roster," Clarke Miyasaki, Skullcandy's VP Global Business Development said. "We look forward to working with IMG Models and couldn't be more thrilled to have Kate on our team."

"I'm a long-time fan of Skullcandy and can't wait to unveil some of the fun things we have planned," Upton commented, shortly after wrapping the content shoot for the company. "I'm thrilled to be on the Skullcandy roster alongside many of the world's best athletes and artists."

Kate Upton is the first of the "Supermodel Crew" to be announced. The rest of the lineup will be revealed next month when Skullcandy unveils its evolved look and product range as part of their 2012 Supreme Sound story.

To view exclusive content featuring the first member of the Skullcandy "Supermodel Crew" Kate Upton, visit www.skullcandy.com/Kate

By the way, did you notice that Kate is wearing a Beach Bunny Swimwear top that she designed herself? Very cool.

Why is Bikini.com going to the swanky Raleigh Hotel in Miami Beach in the middle of summer? To check out the action at the Mercedes-Benz Fashion Week Swim 2012 – the most important event in the swimwear market in the world. In this bikini bonanza, we’ll be checking out the hottest trends – and hottest models – for 2012! Run by IMG Fashion, the same people who bring you the designer runway shows in New York, this event brings together thousands of buyers, retailers and members of the national and international press (including us). The Raleigh pool (which was named "one of the Sexiest Pools in America," by Conde Nast Traveler), will be turned into a catwalk and social scene for some of the world's biggest models, editors, photographers and fashion fans.

The five days of exclusive invitation-only shows and events will present the 2012 Swimwear collections of Diesel, White Sands Australia, Poko Pano, Beach Bunny Swimwear, Crystal Jin, L*Space by Monica Wise, Wildfox Swim, Caffe Swimwear, Dolores Cortes, Mara Hoffman Swim, Aqua Di Lara, A.Che, Norma Kamali Swimwear, Red Carter, Cia.Maritima, Luli Fama, LUXE by Lisa Vogel, Lisa Blue, diNeila Brazil, A.Z Araujo, Aguaclara, Aquarella Swimwear, Have Faith Swimwear, Kooey Swimwear Australia, Nicolita, Sonia Vera Swimwear, JOGO Beach, Perfect Tan Bikini, Tavik Swimwear and ZINGARA.

In the coming weeks, we’ll be bringing you a front row seat to the fashionably sexy collections from the top swimwear designers, as well as the latest on sunglasses, sandals and other beach accessories. You’ll be seeing brilliant colors, rich detailing and very sleek silhouettes on even sleeker bodies. In the meantime, we’ll be enjoying the air conditioning, cool sounds and beautiful people at the most fashionable beach party south of the Arctic Circle!