Skullcandy Turns Up the Volume with Sports Illustrated Swimsuit Cover Girl Kate Upton
The announcement of this multi-year deal with Skullcandy arrives on the heels of Upton's cover reveal and gives the brand all-access to the Sports Illustrated "it girl" in the form of exclusive content, advertising, social media and Skullcandy events. Content plans thus far include a short film and photo shoot both produced in Oklahoma City last week with Kevin Durant and James Harden from the Skullcandy NBA Crew.
"Skullcandy has collaborated with some of the world's greatest athletes and artists and today we're excited to add Supermodels to that roster," Clarke Miyasaki, Skullcandy's VP Global Business Development said. "We look forward to working with IMG Models and couldn't be more thrilled to have Kate on our team."
"I'm a long-time fan of Skullcandy and can't wait to unveil some of the fun things we have planned," Upton commented, shortly after wrapping the content shoot for the company. "I'm thrilled to be on the Skullcandy roster alongside many of the world's best athletes and artists."
Kate Upton is the first of the "Supermodel Crew" to be announced. The rest of the lineup will be revealed next month when Skullcandy unveils its evolved look and product range as part of their 2012 Supreme Sound story.
To view exclusive content featuring the first member of the Skullcandy "Supermodel Crew" Kate Upton, visit www.skullcandy.com/Kate
By the way, did you notice that Kate is wearing a Beach Bunny Swimwear top that she designed herself? Very cool.
